Search Engine Fluctuation Tools.
Picture this picture. You’re drinking your first coffee of the day, blurry eyed you boot up your PC and login to your keyword tracker. Rubbing your eyes in disbelief you can see that your website has dropped rank in Google quicker than an elephant sky diving. You scream louder than you have ever screamed before.
But hang on, just before you implode and go into meltdown, perhaps it’s just Google updating their algorithms causing flux in results and there is nothing wrong with your website, in fact after a few days perhaps your ranking will improve, or at the very least return to back to their normal positions.
So how do you know if Google is running an update? Well, they won’t tell you for sure! Unless it’s a really big change and you won’t hear about it until at least a few months after rolling out.
This is where the free search engine fluctuation tools come in very handy. Remember, they are not 100% accurate and can sometimes pick up other things which cause them to show fluctuation across Google. They track 1000’s of keywords across different sectors which allows them to pick up on ranking changes/flux.
Here are just a few to check out and monitor:
Algoroo is one of our fave’s to use. It’s clear and easy to understand, it shows the known update names and it’s very easy to check back through the archive to see previous Google movements.
The daddy on the block. One of the most trusted and used algorithm checking tools out there!
One for the UK crowd. A great resource to accurately see changes across Google and BING. You can also filter out first page changes as well.
What do you use? If you have any good ones to add to the list, please drop them in the comments below.